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Thursday, October 22, 2009

 
Tips for Artists Looking to Exhibit at Local Galleries/Museums

On Tuesday evening, October 13, Springboard for the Arts and mnartists.org presented a Curator and Gallery Owner Panel discussion. Betsy Carpenter (Walker Art Center), Kris Douglas (Rochester Art Center), Ann Pifer (the Grand Hand Gallery), and John Rasmussen (Midway Contemporary Art) came together to shed light on how they prefer to be approached and how they choose work to exhibit in their respective museum and galleries.

I expected the panelists’ answers to vary as much as the types of artwork shown at each institution. However, I left feeling surprised and reassured by the amount of common ground. Here are five tips our panelists shared for visual artists looking to exhibit their work in galleries and museums:

Follow the Rules for Submission
Many galleries and museums have formal submission processes. Check the website first for this information before making inquiries about the submission process or sending an unsolicited artist’s packet. Direct your submission to the curator or gallery owner and articulate why you think your work would be a good fit for their institution.

Apply for Grants
Gallery and museum professionals pay attention to individuals that receive grants. While not a stamp of approval per se, these types of awards bolster your credibility and visibility and may boost confidence for the people interested in purchasing your work. In addition to the recognition, grants often bring your work to the attention of curators and gallery owners outside of the localized art market.

Get to Know People
Attending openings shows that you are interested in that institution, and it’s also a great way to get a feel for whether your artwork is a good fit for the venue. Go ahead and introduce yourself to the curator or gallery owner, but keep your introduction brief, they are on the job and have things they must pay attention to. Later, this introduction may provide context connecting your face with your submission.

Tell Your Story
If a gallery/museum is interested, they will want to learn more about your techniques, concepts and intent. They may schedule a studio visit. This is not the time to be self-deprecating about your work; nor is it in your interest to be condescending. Tell your story and be receptive to comments and criticism. Remember that the better job you do talking about your work, the better job they will be able do on your behalf.

Be Considerate of the Gallery/Museum’s Budget
In addition to making artistic decisions for their institutions, curators and gallery owners are responsible for running businesses. Sometimes artists forget this. Be conscious that they, too, are being affected by the current economy. Many institutions have had to modify their plans, including presenting fewer and/or longer exhibitions. If given the opportunity to exhibit your work, being resourceful and willing to work within a limited budget will win you friends.

In summary, it comes down to this- do your research, build relationships, and be nice. That’s not so hard.

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